About
A designer who still sketches on paper first.
I am Aarav, a brand and product designer based in India, working with founders and small teams across the world. I started in a small ceramics studio, drawing labels by hand, and learned early that good design is mostly careful listening.
After a few years at a web agency and a fast-growing money app, I went independent in 2023. The work I enjoy most is the messy beginning: a founder with a strong idea, a half-formed brand and a deadline. My job is to turn that into something clear, calm and easy to say yes to.
Away from the screen I walk, photograph doorways and cook far too much dal. All of it ends up in the work somehow.
- 6
- Years of practice
- 80+
- Projects delivered
- 45+
- Happy clients
Sample All figures are fictional.
Skills
What I am good at, and how good.
Honest self-assessment: strongest where brand and interface design meet.
- Brand identityExpert, 95%
- UI designExpert, 92%
- UX research and testingAdvanced, 85%
- Design systemsAdvanced, 88%
- Prototyping and motionAdvanced, 80%
- Front-end handoff (Webflow, HTML/CSS)Proficient, 70%
Sample Levels are a fictional self-rating.
Tools
The tools I reach for every day.
Design
- Figma
- Adobe Illustrator
- Adobe Photoshop
- Adobe InDesign
Prototype and test
- FigJam
- ProtoPie
- Maze
- Lottie
Build
- Webflow
- Framer
- HTML and CSS
Workflow
- Notion
- Loom
- Slack
Philosophy
Three beliefs that shape every project.
01
Clarity over decoration
If a detail does not help someone understand, choose or trust, it does not belong. Beautiful work is usually the work with the most removed.
02
Listen before drawing
The best ideas arrive in the first conversation, not the first mock-up. I ask many questions so the design answers the right one.
03
Honest, steady collaboration
Clear timelines, plain language and no surprises. You will always know what I am working on, why, and what I need from you.
Recognition
Awards and certificates.
2024
AwardGolden Compass Design Awards: Brand Identity, shortlist
Golden Compass (fictional)
2024
AwardBest Small-Business Website
Open Studio Showcase (fictional)
2023
AwardProduct Design Excellence, Mobile
Interface Guild (fictional)
2022
CertificateCertified Usability Analyst
Human Factors Institute (fictional)
2021
CertificateAccessible Design Practitioner
Inclusive Web Academy (fictional)
Approach
How I like to work.
01
Listen first
Goals, audience and constraints before a single sketch.
02
Simplify
Cut until what remains is obvious, useful and memorable.
03
Prototype early
Test rough ideas on real people while changes are cheap.
04
Hand over cleanly
Tidy files, clear guidelines and a launch you can run alone.
Let's talk
Have a project in mind? Let's make it unforgettable.
Tell me about your idea and budget. I reply within one working day with honest thoughts and a clear next step.
Demo: the WhatsApp number is fictional.