01
Brand identity
Logos, colour, type and a voice that make a young business look established from day one.
- Logo suite
- Colour and type system
- Brand guidelines
UI/UX & Brand Designer · India
Design that makes brands impossible to ignore.
I turn good ideas into brands, websites and apps that look established from day one.
80+
Projects Sample
4.9
Client rating Sample
Showreel · Sketching conceptsSample
Trusted by teams at Sample fictional brands
Aurora BotanicsLedgerlyMeridian StudioPulseFitHalcyon CaféTerra EstatesNorthloomKiln & Co.
About
The small decisions are what make brands big.
Six years of turning rough ideas into calm, memorable brands, websites and apps for founders worldwide.
- 6
- Years
- 80+
- Projects
- 45+
- Clients
Sample Figures are fictional.
Read my full story
Services
Four ways I make your business look unmistakable.
- 02
Website design
Fast, search-friendly websites designed around one goal: turning visitors into conversations.
- Sitemap and wireframes
- Responsive UI design
- Webflow or code hand-off
- 03
App UI/UX
Research-led product design for mobile and web apps, from first flow to polished interface.
- User flows
- Interactive prototypes
- High-fidelity screens
- 04
Design systems
Reusable components and clear rules so your team ships consistent work, faster.
- Component library
- Design tokens
- Usage documentation
Selected work
Projects I am proud of.
Showing 6 of 6 projects
BrandAurora Botanics brand identity
Aurora Botanics · 2024
AppLedgerly money-management app
Ledgerly · 2023
WebMeridian Studio website redesign
Meridian Studio · 2024
AppPulseFit workout app
PulseFit · 2022
BrandHalcyon Café brand system
Halcyon Café · 2023
WebTerra Estates property website
Terra Estates · 2022
Sample projects: every client and result shown is fictional.
Process
A simple path from first idea to launch day.
Four clear stages, so you always know what is happening and what comes next.
01
Discover
We start with questions, not pixels: who you serve, what makes you different, and what success looks like in a year.
You getBrief, goals and a clear scope
02
Design
Rough ideas become sharp ones. You see directions early, react honestly, and we refine until it feels unmistakably yours.
You getConcepts, prototypes and a visual system
03
Build
Designs are turned into production-ready files, or built with your developer or in Webflow, with every detail documented.
You getHand-off files, assets and guidelines
04
Launch
We check, polish and go live together, then I stay close for the first weeks to fix what real users reveal.
You getA confident launch and a support window
Experience
Six years, five chapters.
Sample Companies are fictional.
2023 – Present
Independent Brand & UI/UX Designer
Aarav Sen Studio
Running a one-person studio for founders and small teams across India, Europe and the Gulf.
- Launched brand and web projects for clients in four countries.
- Built a repeatable discovery workshop that shortens kickoff by a week.
2021 – 2023
Senior Product Designer
Ledgerly
Led the design of a money-management app from first prototype to 200k sample users.
- Designed onboarding that lifted completion by 27%.
- Set up the first component library used by six engineers.
2020 – 2021
UI Designer
Northloom Digital
Designed responsive websites and landing pages for retail and lifestyle brands.
- Shipped 20+ responsive sites with an average page score above 95.
- Introduced a shared review ritual that cut revision rounds in half.
2019 – 2020
Junior Visual Designer
Kiln & Co.
Worked on packaging, print and social media design for a small ceramics label.
- Designed labels and packaging used across 30 retail stockists.
- Grew the social following through a consistent visual voice.
2018 – 2019
Design Intern
Meridian Studio
Supported senior designers with moodboards, presentations and production files.
- Prepared presentation boards for three award-shortlisted projects.
- Learned to translate rough client briefs into clear design questions.
Kind words
What clients say about working together.
- Sample
“Aarav turned a vague idea into a brand we are proud to put on a shelf. Every decision had a reason.”
- Sample
“Clear thinking, calm communication and screens our engineers could build without a single follow-up call.”
- Sample
“Our new website finally looks like our work. Enquiries doubled within the first quarter.”
- Sample
“He listened first, designed second. The app feels effortless, and our users say so.”
Journal
Notes on design, written plainly.
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Seven things every strong portfolio website does well, from clear first impressions and fast loading to case studies that show your thinking, not just visuals.
Let's talk
Have a project in mind? Let's make it unforgettable.
Tell me about your idea and budget. I reply within one working day with honest thoughts and a clear next step.
Demo: the WhatsApp number is fictional.