Journal

Notes on design, written plainly.

Short, practical articles for founders and freelancers: what things cost, what good looks like and how to get more from working with a designer.

A desk with a sketchbook, pens and a laptop

Freelancing8 Oct 20265 min read

What pages does a freelancer’s portfolio really need?

A practical guide for freelancers building a personal website: the six pages that earn their place, what each should say, and the extras you can safely skip.

Product design21 Sept 20264 min read
UI vs UX explained simply
UI and UX are not the same job. This short, jargon-free explainer shows the difference with everyday examples, and why good products need both working together.
Web design2 Sept 20265 min read
What makes a good portfolio website?
Seven things every strong portfolio website does well, from clear first impressions and fast loading to case studies that show your thinking, not just visuals.
Branding12 Aug 20265 min read
How much does a logo design cost in India?
A plain-English guide to logo design pricing in India: what drives the cost, what you get at each budget level, and how to avoid paying for extras you skip.